![FUTURECRAFT Exploring the Upper Limits: Meet the New Textile Innovation That Changes How We Create Footwear FUTURECRAFT Exploring the Upper Limits: Meet the New Textile Innovation That Changes How We Create Footwear](https://preview.thenewsmarket.com/Previews/ADID/VideoAssets/800x600/ADID_50085_569754_v2.jpg)
FUTURECRAFT Exploring the Upper Limits: Meet the New Textile Innovation That Changes How We Create Footwear
adidas - For creators. By creators. The future of performance innovation meets a true adidas Originals icon. This is Futurecraft Leather. Dropping Nov. 7 exclusively at Dover Street Market in New York,
![An engineer adjusts test marks on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their An engineer adjusts test marks on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their](https://c8.alamy.com/comp/2E662KY/an-engineer-adjusts-test-marks-on-an-adidas-running-shoe-at-the-adidas-innovation-laboratory-in-herzogenaurach-may-7-2012-us-market-leader-nike-and-german-rival-adidas-are-locked-in-their-own-olympic-battle-to-boost-athletes-performance-and-squeeze-maximum-value-out-of-the-london-olympic-games-the-games-provide-a-showcase-for-new-fashions-and-advances-in-technology-which-sportswear-suppliers-hope-will-drive-sales-at-a-time-of-economic-turmoil-in-many-of-their-markets-according-to-news-reports-on-june-20-2012-picture-taken-on-may-7-2012-to-match-story-oly-brands-battle-reutersmi-2E662KY.jpg)