![Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/3310022a-531d-400b-9ac3-08344ce90548/jwip12173-fig-0007-m.jpg)
Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
![Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report](https://www.moodiedavittreport.com/wp-content/uploads/2018/11/Burberry-monogram-projection-Shanghai-818x1024.jpg)
Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report
![Has Riccardo Tisci's Burberry show at London Fashion Week rejuvenated the 162 year-old house? | South China Morning Post Has Riccardo Tisci's Burberry show at London Fashion Week rejuvenated the 162 year-old house? | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/images/methode/2018/09/19/274af064-bafd-11e8-8bc4-fc59ff6846aa_1280x720_115721.jpg?itok=fmX7N7MO)
Has Riccardo Tisci's Burberry show at London Fashion Week rejuvenated the 162 year-old house? | South China Morning Post
How Burberry executed one of the most successful brand identity transformations of all time... and how your business can too
![Burberry's new designer transforms the storied brand with new logo and monthly digital product debuts | South China Morning Post Burberry's new designer transforms the storied brand with new logo and monthly digital product debuts | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/images/methode/2018/11/09/c7a46d12-e350-11e8-9876-950c8650801f_1280x720_101002.jpg?itok=IHkjHT92)