![Zara's intelligent use of search data is transforming it's online store and putting the customer back at the centre | by Borja Santaolalla | Empathy.co | Medium Zara's intelligent use of search data is transforming it's online store and putting the customer back at the centre | by Borja Santaolalla | Empathy.co | Medium](https://miro.medium.com/max/1400/1*i0YSTaGrtz940Fz5i1Px1g.png)
Zara's intelligent use of search data is transforming it's online store and putting the customer back at the centre | by Borja Santaolalla | Empathy.co | Medium
![CHIANG MAI, THAILAND - MAY 16 2018: ZARA shop.ZARA clothing design and manufacturing company, founded in Spain. Photo in Central Festival chiang mai Stock Photo - Alamy CHIANG MAI, THAILAND - MAY 16 2018: ZARA shop.ZARA clothing design and manufacturing company, founded in Spain. Photo in Central Festival chiang mai Stock Photo - Alamy](https://c8.alamy.com/comp/MNFHXJ/chiang-mai-thailand-may-16-2018-zara-shopzara-clothing-design-and-manufacturing-company-founded-in-spain-photo-in-central-festival-chiang-mai-MNFHXJ.jpg)
CHIANG MAI, THAILAND - MAY 16 2018: ZARA shop.ZARA clothing design and manufacturing company, founded in Spain. Photo in Central Festival chiang mai Stock Photo - Alamy
![ZARA on Twitter: ZARA on Twitter:](https://pbs.twimg.com/media/DUarUUwWkAAQ4g6.jpg)